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Friends of the Earth strives for a more healthy and just world. We understand that the challenges facing our planet call for more than half measures, so we push for the reforms that are needed, not merely the ones that are politically easy. Friends of the Earth, as an outspoken leader in the environmental and progressive communities, seeks to change the perception of the public, media, and policymakers — and effect policy change — with hard-hitting, well-reasoned policy analysis and advocacy campaigns that describe what needs to be done, rather than what is seen as politically feasible or politically correct. This hard-hitting advocacy has been the key to our successful campaigns over our 47-year history.